The Strategy Concept II: Another Look at Why Organizations Need Strategies
نویسنده
چکیده
I n the preceding article, I proposed live delinitions of strategy -as a plan, ploy, pattern, position, and perspective. Drawing on these, I wish to investigate here the question of why organizations really do need strategies. In discussing some of the conventional reasons as well as other ones-to set direction, focus effort, define the organization, provide consistency-I will consider how these may suggest not only why organizations do need strategies, but also why they don't.
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تاریخ انتشار 2001